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Head of Marketing Longhaul (ID: 76975) Don't show me jobs with titles like this
Standard job- Recruiter
- Sunsail Don't show me jobs from Sunsail
- Salary
- £0 to £0 per year
- Location
- Crawley Don't show me jobs in this location
- Job term
- Contract
- Job hours
- Full time
At A Glance Based in Crawley, fixed term maternity cover TUI Specialist & Activity Sector is part of TUI Travel PLC, the world's leading travel organisation and a FTSE 250 company. Operating across the globe including Europe, Australia, North America and Canada, we don't rest on our laurels and have ongoing exciting plans for further international expansion and increased profit growth. We're passionate about being the best and pride ourselves on the unique and diverse range of holiday experiences we offer our customers, from sailing in the Caribbean or trekking in the Himalayas to skiing in the Alps or following the world cup! Our Sector is formed of a collection of individual businesses (with over 100 brands), grouped into 6 divisions; PEAK (comprising of Adventure brands), Sport, Education, Marine, North America Specialist and Specialist Holidays Group (comprising of ski businesses and luxury brands). Specialist Holidays Group is the UK's leading collection of niche holiday brands. It is home to the UK's largest ski operator plus 10 specialist UK brands offering high quality, flexible holidays to a range of worldwide destinations. Brand names include Crystal, Meon Villas, Sovereign, Citalia, Hayes and Jarvis, Jetsave, Austravel and Thomson Worldwide. With core customer source markets across the UK and Ireland, the division employs 1,600 staff and delivers revenue of over 500m. Hayes & Jarvis is part of the Specialist Holidays Group division, with 60 years of expertise in the long haul market, the brand offers an exciting range of hotels, tours and safari packages spanning the world. In many destinations, Hayes & Jarvis occupies a market leading position renowned for quality, expertise and the exceptional value it offers to customers. Reporting to the Managing Director of Hayes & Jarvis, this new role will be responsible for leading and developing a dynamic marketing function to further develop and increase the reach of this major travel brand. What You'll Be Doing * Responsible for defining and executing a multi-channel marketing strategy to deliver growth by identifying and targeting new customers and maximizing existing customer relationships * Define and implement a cohesive brand strategy across the entirety of the business; assuming the role of brand guardian and driving appropriate engagement with the customer in all forms of communication * The management of all aspects of the marketing function both off-line and online; to include paid search, online advertising, SEO, social media, direct marketing and CRM * Delivery of a marketing approach which is driven by data, insight and a clear understanding of attribution in relation to return on investment * Clear appreciation of the commercial environment and an ability to create timely and effective tactical campaigns * Build strong relationships with commercial marketing partners and deliver effective mutually beneficial joint marketing vehicles * Significant contributor to the overall business strategy What We're Looking For * A minimum of five years senior marketing management experience * Strong leader with the ability to work across all marketing disciplines * Bright, innovative marketer with the ability to drive change and challenge traditional practices * Thorough and current knowledge base of online and direct marketing principles and techniques * Track record in building and developing a strong, performant team that relishes change and challenge * Results driven with a track record in developing successful brand strategies and delivering customer focused segmented marketing campaigns * Strong communication skills and the ability to build excellent internal and third party relationships * Great motivator with the ability to deliver several initiatives within challenging timescales * A passion for travel and ability to travel to destinations featured What We Can Offer * Competitive salary * Holiday entitlement of 25 days increasing with service to 28 days * Holiday concession purchase * Affinity reward scheme - online discounts on products & services * Late seat and accommodation offers * Childcare vouchers * Cycle to work scheme * In-flight discount of 20% * Foreign exchange discount at TUI retail outlets * Contributory Pension scheme * Career progression opportunities Job Division: Specialist & Activity Location: The Atrium - Crawley head of marketing longhaul summer students travel winter holiday gap year seasonal sports adventure crm strong communication skills
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- Reference
- SB631
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