Recruiter

TUI UK & Ireland : Head Office Don't show me jobs from TUI UK & Ireland : Head Office

Salary

£0 to £0 per year

Location

Luton Don't show me jobs in this location

Job term

Permanent

Job hours

Full time

At A Glance The CRM Planner is responsible for recommending and planning customer database selections to support marketing activity. They will use historical analysis and customer segmentations to optimise targeting and ROI, as well as supporting the forecasting of campaign performance. They will also take ownership of the supply of accurate customer data for personalised data driven activity. What You'll Be Doing Data planning & reporting * Scheduling and prioritisation of campaign planning requests to ensure data is delivered accurately and on-time. * Work with CRM & Analytics team to make recommendations on the contact strategies (e.g. segmentation, targeting, response forecasting) * Use past campaign performance, business knowledge and customer insight to optimise campaign targeting and so maximise the ROI. * Produce data selections to provide customer data for marketing and research activity. * Take the lead in ensuring the supply of accurate campaign data files through cross-functional working with CRM, Analytics and external creative agencies. * Ensure that all campaigns and tests are constructed to allow for meaningful analysis and measurement of incremental ROI. * Take a proactive approach to recommending enhancements to current campaign targeting and use of customer data to drive enhanced content. * Produce timely, meaningful and insightful performance evaluation reports for relevant CRM activity (typically standard campaigns) to help assist future investment and development decisions. * Constantly challenge working processes to ensure maximum efficiency. * Ensure that all campaigns and extracts adhere to Data Protection Act procedures and processes, rules of engagement and customer contact preferences. * Undertake UAT of system developments when required. * Ensure that ad-hoc customer marketing suppression requests are applied on the CSV. Database management * Help ensure the SCV is regularly updated as planned, content and reference data is accurate and always in line with internal Key Performance Indicators (KPIs). * Produce regular management information reports to proactively identify data issues with the SCV. * Proactively identify and investigate data quality issues and work with internal and external stakeholders to resolve the problems. * Apply Data Protection Act procedures and processes. * Help brief new developments in line with business needs and opportunities, and undertake User Acceptance Testing of system developments as and when required. * Undertake other activity as and when required. Key Relationships (Internal & External contacts) Internal * Database Manager - line manager * CRM, Retail, Insight and OTM teams - drive data enhancements & delivery to meet requirements for campaign planning and execution. * Wider Marketing, Retail, Overseas, Customer Support stakeholders - drive data enhancements & delivery to meet their business requirements. * Analytics team - campaign performance analysis External * Database agency - supplier management, budget control and development prioritisation. * Marketing agencies - understanding of TUI data, testing campaign output. What We're Looking For * Experience of direct marketing techniques, campaign selection and analysis processes * Educated to a degree standard * PC literate - Excel, Word, Powerpoint, Access * Excellent analytical and organisational skills * Exceptional attention to detail * Strong problem solving capabilities * Excellent communication skills * Knowledge of segmentation techniques * Experience of User Acceptance Testing * Experience in a similar role * Knowledge of campaign management tools (e.g. Faststats / Cascade, Neolane, Unica) * Knowledge of Data Protection Act Hiring Manager - Jeremy Gidley Job Division: Mainstream Location: Wigmore House crm data planner luton uat scv otm pc literate excel word powerpoint access analytical organisational communication skills