- Recruiter
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IBB Solicitors
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- Salary
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£0
to £0
per month
- Location
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West London
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- Job term
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Permanent
- Job hours
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Full time
IBB offers all its staff exceptional opportunities in an exciting and supportive working environment. Our culture encourages our individuals to develop expertise and eminence in their own professional area. To do this requires the hard work and dedication of leading individuals throughout our Business Support teams. As West Londons leading law firm, IBB enjoys a reputation for representing significant clients in complex legal matters. We are always looking for talented individuals with the ability, integrity, and initiative necessary to maintain these qualities and to ensure that our firm continues to be a stimulating and rewarding place to work. What we look for As a growing firm, we recruit professional business support staff at all levels. We look for individuals who * flourish in a challenging professional environment * actively seek to add value in all that they do * are eager to work hard, learn new skills and take ownership of their career * embrace the ethos of IBB and share our core values * have a record of academic excellence and personal achievement * are excited about the prospect of being a part of IBB We value the skills, knowledge, expertise and relationships that quality individuals bring to the firm. At the same time, we are sensitive to the challenges involved in making a transition to a new firm, and we therefore invest considerable time and resources to facilitate your integration in to the firm. This role has a strong focus on digital marketing with duties including website content management, database management and SEO. You will be responsible for making sure content is kept up to date and that all published information is included online. Further to this you will be required to monitor effectiveness of online marketing which will include reporting using tools such as Google Analytics and CRM software. However, you will also be involved in supporting offline marketing including events, production of collateral and working closely with the Senior Marketing Manager to implement the firm's marketing strategy. A background in professional services marketing (legal, accountancy, architecture) is desirable but the team are looking for new thinking and solutions from any industry applied with insight and an eye to practical implementation. Experience with CRM systems, social media, web design, and SEO as well as email marketing software and Microsoft Office applications is essential, and an understanding of HTML would be advantageous. Job Purpose: The role will report to the Senior Marketing Manager and work closely with the M&BD team to * Implement the Firm-wide and Group Marketing Plans * Ensure timely delivery and budgetary control of assigned activities * Liaise with the web design/SEO and CRM agencies to deliver projects and ongoing improvements * Provide input and support in the development of digital marketing solutions. Key Responsibilities Principal Responsibilities: Insight: To have an understanding of IBBs business opportunities and demonstrate how digital marketing activities support these Understand IBBs brand positioning and values, and ensure all marketing activities reflect this To understand IBBs priority targets and key accounts in order to implement digital marketing campaigns that support these To understand competitor activity and provide recommendations as to how this may affect the success of digital marketing activities In conjunction with the M&BD team develop and implement digital marketing campaigns and projects Project Management: To liaise directly and build relationships with stakeholders in the business for effective implementation of digital activities To build relationships with internal Business Support Group (BSG) teams and resources and ensure effective utilisation of their services to support the digital marketing objectives To be the day to day contact with internal and external teams to ensure co-ordination and execution of activities such as email marketing shots, website content updates To regularly update the M&BD team on progress against plan Marketing and Business Development: Manage the CRM and the digital marketing from the CRM Develop and manage specific digital marketing campaigns and projects Manage content updates and continual functional improvement of the website Day-to-day search marketing management Campaign performance review and optimisation Report on traffic, targets and cost Stay up to date with new advances in online marketing Support the marketing team in the implementation of online and offline marketing activities Person Specification Person Specification Attributes: Ambitious and motivated Strong team player The confidence to work with senior individuals internally and externally, and happy to challenge views Ability to manage and prioritise multiple tasks High level of visual accuracy, attention to detail and interest in a variety of media. Enthusiasm for marketing activities in general and client service in particular A can do attitude, resilience and a sense of fun Competencies: Knowledge of best practice in SEO Online B2B and B2C digital marketing experience CMS (Content Management Systems) / HTML CRM software Experience in measuring online marketing campaigns Understanding of segmentation, and how diverse audiences consume types of media Use of social media including Twitter and LinkedIn Copywriting and proof-reading skills Strong project management skills Communication skills Experience required: Two to three years marketing experience Experience across the full marketing mix Experience at managing activities targeted toward senior business audience and private individuals Budget control Basic to good understanding of the legal profession is a prerequisite Education: Degree-educated preferably in marketing, design, IT or business CIM preferred Remuneration 18,000 - competitive (dependant on experience)
