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IBB offers all its staff exceptional opportunities in an exciting and supportive working environment. Our culture encourages our individuals to develop expertise and eminence in their own professional area. To do this requires the hard work and dedication of leading individuals throughout our Business Support teams. As West Londons leading law firm, IBB enjoys a reputation for representing significant clients in complex legal matters. We are always looking for talented individuals with the ability, integrity, and initiative necessary to maintain these qualities and to ensure that our firm continues to be a stimulating and rewarding place to work. What we look for As a growing firm, we recruit professional business support staff at all levels. We look for individuals who * flourish in a challenging professional environment * actively seek to add value in all that they do * are eager to work hard, learn new skills and take ownership of their career * embrace the ethos of IBB and share our core values * have a record of academic excellence and personal achievement * are excited about the prospect of being a part of IBB We value the skills, knowledge, expertise and relationships that quality individuals bring to the firm. At the same time, we are sensitive to the challenges involved in making a transition to a new firm, and we therefore invest considerable time and resources to facilitate your integration in to the firm. This role has a strong focus on digital marketing with duties including website content management, database management and SEO. You will be responsible for making sure content is kept up to date and that all published information is included online. Further to this you will be required to monitor effectiveness of online marketing which will include reporting using tools such as Google Analytics and CRM software. However, you will also be involved in supporting offline marketing including events, production of collateral and working closely with the Senior Marketing Manager to implement the firm's marketing strategy. A background in professional services marketing (legal, accountancy, architecture) is desirable but the team are looking for new thinking and solutions from any industry applied with insight and an eye to practical implementation. Experience with CRM systems, social media, web design, and SEO as well as email marketing software and Microsoft Office applications is essential, and an understanding of HTML would be advantageous. Job Purpose: The role will report to the Senior Marketing Manager and work closely with the M&BD team to * Implement the Firm-wide and Group Marketing Plans * Ensure timely delivery and budgetary control of assigned activities * Liaise with the web design/SEO and CRM agencies to deliver projects and ongoing improvements * Provide input and support in the development of digital marketing solutions. Key Responsibilities Principal Responsibilities: Insight: To have an understanding of IBBs business opportunities and demonstrate how digital marketing activities support these Understand IBBs brand positioning and values, and ensure all marketing activities reflect this To understand IBBs priority targets and key accounts in order to implement digital marketing campaigns that support these To understand competitor activity and provide recommendations as to how this may affect the success of digital marketing activities In conjunction with the M&BD team develop and implement digital marketing campaigns and projects Project Management: To liaise directly and build relationships with stakeholders in the business for effective implementation of digital activities To build relationships with internal Business Support Group (BSG) teams and resources and ensure effective utilisation of their services to support the digital marketing objectives To be the day to day contact with internal and external teams to ensure co-ordination and execution of activities such as email marketing shots, website content updates To regularly update the M&BD team on progress against plan Marketing and Business Development: Manage the CRM and the digital marketing from the CRM Develop and manage specific digital marketing campaigns and projects Manage content updates and continual functional improvement of the website Day-to-day search marketing management Campaign performance review and optimisation Report on traffic, targets and cost Stay up to date with new advances in online marketing Support the marketing team in the implementation of online and offline marketing activities Person Specification Person Specification Attributes: Ambitious and motivated Strong team player The confidence to work with senior individuals internally and externally, and happy to challenge views Ability to manage and prioritise multiple tasks High level of visual accuracy, attention to detail and interest in a variety of media. Enthusiasm for marketing activities in general and client service in particular A can do attitude, resilience and a sense of fun Competencies: Knowledge of best practice in SEO Online B2B and B2C digital marketing experience CMS (Content Management Systems) / HTML CRM software Experience in measuring online marketing campaigns Understanding of segmentation, and how diverse audiences consume types of media Use of social media including Twitter and LinkedIn Copywriting and proof-reading skills Strong project management skills Communication skills Experience required: Two to three years marketing experience Experience across the full marketing mix Experience at managing activities targeted toward senior business audience and private individuals Budget control Basic to good understanding of the legal profession is a prerequisite Education: Degree-educated preferably in marketing, design, IT or business CIM preferred Remuneration 18,000 - competitive (dependant on experience)
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Communicator Corp, an industry leader in the provision of enterprise digital communications, is now looking to strengthen its team with a Head of Product Marketing. Communicator Corp provides innovative technology-based solutions, strategy and expertise across the key digital channels of email, mobile, social and web. Our exceptional service has seen our repertoire grow to circa 200 clients across the globe and we create in excess of 100 million in revenue for our clients each year. Our constant aim is to "deliver beyond expectation" - both in terms of the products we provide and the service we deliver. As our Head of Product Marketing, you will make a substantial contribution to the growth and success of Communicator Corp by taking ownership of our products and solutions and driving their positioning in the digital market. This is a fantastic opportunity to work across the business and enjoy a great balance between product innovation, program management and product marketing, so please apply now. Head of Product Marketing / Product Marketing Manager Duties: * Guide clients through the development and deployment of marketing and lifecycle messaging strategies and assist colleagues in securing new clients * Act as the project manager on implementation projects for both new and existing clients * Obtain client requirements relating to their email and mobile management needs and document them in a logical and concise manner * Perform detailed analyses across programs, campaigns and segments, make actionable recommendations for improvement and propose solutions * Proactively liaise with clients to highlight industry developments and best practice * Support Sales and Account Management in reaching aggressive sales targets (i.e. proposal writing, project scoping, presentation of custom solutions, etc.) Head of Product Marketing / Product Marketing Manager Person Specification: * Solid experience in a managerial or team leader position * Strong experience of product development / product marketing in SaaS companies, preferably with experience in email, mobile or social technology * Proven experience of launching new products to the marketplace and developing marketing strategies and positioning for technology products * Demonstrable success in several different disciplines, including marketing and project planning, with a sound understanding of technology * Proven knowledge of market and competitive analysis * A high level of enthusiasm with the ability to work effectively with all functions of a business and develop effective relationships * A passion for innovation As the Head of Product Marketing, you'll use your experience of the digital marketing industry to enable our vision of a comprehensive suite of multi channel marketing tools that sit within a single Communicator platform. In return, you'll receive a competitive salary, contributory pension scheme, life assurance and 25 days' holiday. Please get in touch today, stating your current salary/benefit package, to become a part of our forward-thinking company. head of product marketing ecommerce emarketing online digital
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A fantastic opportunity for a Key Account Manager has just arisen within Communicator Corp, an industry leader in the provision of enterprise digital communications. Communicator Corp provides innovative technology-based solutions, strategy and expertise across the key digital channels of email, mobile, social and web. Our exceptional service has seen our repertoire grow to circa 200 clients across the globe and we create in excess of 100 million in revenue for our clients each year. Our constant aim is to "deliver beyond expectation" - both in terms of the products we provide and the service we deliver. Your role will be to ensure we support our clients' businesses by delivering a high level of customer satisfaction and therefore making a substantial contribution to the growth and success of Communicator Corp. Key Account Manager / Business Development Manager Duties: * Proactively grow your clients' accounts, taking ownership of your own commercial target * Identify additional opportunities and introduce new products and services * Work closely with the client to develop digital marketing as a key part of their strategy * Effectively maintain client relationships, anticipating and resolving client issues * Conduct frequent client review meetings and prepare presentations and proposals * Develop strong working relationships with other departments * Implement appropriate processes to ensure all client activity is accurately recorded * Assume responsibility for the provision of accurate and timely invoicing information to Finance Key Account Manager / Business Development Manager Person Specification: * Strong experience in business-to-business account management * Experience in expanding sales within key accounts, delivering exceptional customer service, understanding client needs, building relationships and positively influencing clients * Demonstrable track record in key account retention, growth and acquisition * Sound understanding of technology and commercial awareness * Customer-centric approach to addressing customer questions, communicating with clients and acting as their advocate within Communicator Corp * Strong negotiation skills, with the ability to compromise and achieve a positive outcome * Excellent communication and presentation skills, both in person and via the telephone/web, with the ability to communicate at all levels * Target driven, motivated, proactive and confident In return, you'll receive a competitive salary, rewarding commission scheme, contributory pension scheme, life assurance and 25 days' holiday. If you fit the profile above and want to join a professional, challenging, hardworking and rewarding environment and become part of a committed team, please get in touch now with your CV and current salary/benefit package. key account manager ecommerce e marketing moile socila client service sales
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At A Glance Online marketing is an essential function in helping to achieve the online sales performance and brand positioning for TUI Travel. The online marketing analyst will play a pivotal role in ensuring we are utilising all of the data and information available to us to continue to deliver the best ROI and fantastic campaigns. With multiple sources of data, this is a challenging role as we try and tie up all activity to ensure we have a 360 degree view of our marketing campaigns initially online but then extending to offline through econometric modelling. Online Marketing is evolving at an incredible pace and this role will evolve with that, so the candidate must be able to adapt and change accordingly. What You'll Be Doing * Provide ROI analysis on all marketing campaigns * Provision of information and insights regarding campaigns and customers * Analysis of marketing metrics to identify cause - effect relationships between marketing actions and short and long term financial benefits. * Identification of appropriate tools for production of competitor benchmarking and market trends * Help define best digital tracking solutions and models to allow for 100% transparency * Work with both internal and external analytics to define what data is required and how to acquire it. * Production of relevant and workable online attribution model across all online media and organic traffic - Development and management of a reporting framework which clearly attributes value across all digital marketing channels * Production of core MI and KPI that will clearly articulate our position within the business * Key representative in x channel data/research projects involving data analysis including econometric modelling, Research Online - Purchase Online projects What We're Looking For * Degree educated, ideally in business, marketing, mathematics or similar * Strong analytical and data skills * Experience and understanding of Web analytics packages - ideally Omniture suite. * Good communicator with internal and external departments * Must be flexible to adjust in a fast changing environment * Highly numeric * Ability to work under pressure * Logical thinker * Team Player * Experience in working with online marketing including understanding of adserving solutions such as Double click and Atlas is preferable but not essential. Key Relationships (Internal & External contacts) Person(s) Nature: * Online Marketing Manager - Line Manager and co-ordination * Marketing Agencies - Co-ordination of data/MI and technology solutions * Paid Search Manager - MI production / Attribution modelling * SEO Manager - Attribution modelling Hiring Manager - Justin Daich Job Division: Mainstream Location: Wigmore House online marketing analyst luton degree educated web analytics packages omniture good communicator highly numeric team player
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