Recruiter

TUI UK & Ireland / Retail Don't show me jobs from TUI UK & Ireland / Retail

Salary

£0 to £0 per year

Location

Buckinghamshire Don't show me jobs in this location

Job term

Permanent

Job hours

Full time

At A Glance Based in High Wycombe We are currently recruiting a Marketing & Ecommerce Manager for our World Challenge business. World Challenge is part of the Education Division of the TUI Travel PLC Specialist & Activity Sector. World Challenge Expeditions are the world leaders in the provision of schools expeditions. Founded in 1987 WCE are not only the original expeditions company, but they created the expedition 'blueprint', a two year programme during which students work as a team to plan, organise and train for their trip of a lifetime. Each student is encouraged to personally raise the funds necessary to cover the costs of the 4 week trip, just as most expeditions rely on fundraising campaigns. WCE works with schools worldwide and has offices across Europe, Australasia, North America and the UAE working with students and schools to deliver 657 expeditions during 2012. This senior role reporting directly into the Group MD based at High Wycombe will be responsible for developing and implementing the core communication strategy in support of the UK sales efforts and crucially reducing churn amongst Challengers (currently running at 25%). The successful candidate will have significant & relevant marketing experience, especially 'hands - on' practical knowledge of Ecommerce strategy and online communications. They will be responsible for directing the efforts and energy of a team of 3 staff who between them have a broad range of marketing, research and web based skills. WCE is a global business with bases across 4 continents but few marketing staff. Consequently this person will need to be collaborative and support the international markets. What You'll Be Doing As a global brand, maintaining consistency of message is essential. Students, parents and teachers communicate globally through Facebook and social media channels. In addition, WCE's very own My World Challenge portal is a complete source of information for all expeditions. WCE's Marketing Manager is charged with developing the digital network and communications platform to ensure that the WCE brand has online prominence whilst also ensuring that all communications remain on message and consistent across all markets. Key Tasks * Develop the annual marketing plan for the UK based on agreed KPIs for sales acquisition /lead generation, brand awareness, PR coverage Challenger retention and online engagement. * Build a market leading online portal for WCE to engage with students, parents and teachers so as to complement and embrace existing popular social media channels. * Work with the planning, flights and sales department heads to agree product pricing and monitor margin protection as part of the research and sales analyst function. * To work with the UK Sales Director to agree the 'tool box' of sales promotions and how and when these are applied to include the margin effect. * To work with colleagues from across all markets to ensure that the WCE brand message and experience promise is consistent, relevant, engaging and inspirational. * Ensure that a focus on promoting WCE through PR * Work with sister brands within the division to drive efficiencies and best practice Ecommerce * Own the commercial performance of the online channel: * Establish weekly monthly and seasonal reports complete with commentary to document the commercial performance and engagement rations of Students, Parents and teachers * To establish an industry leading digital communications portal, drive natural search through embracing web 3.0 and establish KPIs to measure and monitor growth in web usage. * Accelerate SEO work in addition to assessing WCE use of PPC and choice of social media to include moderation of user generated content. * Assess, plan and priortise the relationship and interactivity between online communication channels favoured by students and teachers alongside the WCE portal. PR * Manage PR to achieve brand awareness in the national, regional and trade press * Work to identify key titles / journalists who could undertake a World Challenge * Manage all press releases Operational responsibilities * To oversee the UK and EMEA marketing investment * To ensure that all branded promotional items and materials in support of the sales cycle are available on time and within budget Strategic involvement * To work with the market General Managers and Regional Sales Directors to ensure that they embrace the online and brand developments in addition to incorporating group business requirements * Work with regional marketing staff to develop consistent plans and work towards global objectives and sharing content and best practice throughout WCE. * To work with the Leadership Team to develop an over-arching marketing strategy and investment programme with well-structured KPIs and ROI in support of group growth objectives. * To work with other teams within the Education Division (e.g. Edwin Doran, Travelbound etc.) to identify lead schools with which to forge contractual agreements and SLAs. * To support 'The Edge' reward programme and drive increased participation in line with division targets. Staffing Responsibility * To manage a team of 3 staff based at High Wycombe Project Management * To oversee the planning and on-going development of UK and International websites * Integration of Facebook and My World Challenge * Online Applications (on-going project) * Product Planning Tool (Part of a wider cross functional team) System Responsibilities * To manage the website CMS and links with social media platforms * To appreciate how companywide platforms (EMS, Maximiser, Data Junction and House on the Hill) work together in support of customer management and business information. * Manage the school / teacher databases. What We're Looking For Experience: * Website & social media expertise - .net or druple * Must have worked within a social media driven environment (preferably focused on marketing to students/youth) and have experience of a multi-site business. * 1st degree in Business Studies and Marketing specific qualification (IDM or CIM Diploma) * Department (staff) responsibility Person specification: * Love of the outdoors, travel and adventure * Energy, optimism and can-do attitude * Strong communicator who can interact with all stakeholders including senior management * Analytical and numerically strong. High degree of commercial awareness with the ability to drive strategic change whilst managing the detail * Demonstrable experience of managing the full marketing mix Job Division: Specialist & Activity Location: High Wycombe marketing ecommerce manager retail customer services sales travel tourism sale services cms ems data junction net druple idm cim diploma strong communicator net .net