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Online Marketing Analyst - Luton (ID: 127138) Don't show me jobs with titles like this
Standard job- Recruiter
- TUI UK & Ireland : Head Office Don't show me jobs from TUI UK & Ireland : Head Office
- Salary
- £0 to £0 per year
- Location
- Luton Don't show me jobs in this location
- Job term
- Permanent
- Job hours
- Full time
At A Glance Online marketing is an essential function in helping to achieve the online sales performance and brand positioning for TUI Travel. The online marketing analyst will play a pivotal role in ensuring we are utilising all of the data and information available to us to continue to deliver the best ROI and fantastic campaigns. With multiple sources of data, this is a challenging role as we try and tie up all activity to ensure we have a 360 degree view of our marketing campaigns initially online but then extending to offline through econometric modelling. Online Marketing is evolving at an incredible pace and this role will evolve with that, so the candidate must be able to adapt and change accordingly. What You'll Be Doing * Provide ROI analysis on all marketing campaigns * Provision of information and insights regarding campaigns and customers * Analysis of marketing metrics to identify cause - effect relationships between marketing actions and short and long term financial benefits. * Identification of appropriate tools for production of competitor benchmarking and market trends * Help define best digital tracking solutions and models to allow for 100% transparency * Work with both internal and external analytics to define what data is required and how to acquire it. * Production of relevant and workable online attribution model across all online media and organic traffic - Development and management of a reporting framework which clearly attributes value across all digital marketing channels * Production of core MI and KPI that will clearly articulate our position within the business * Key representative in x channel data/research projects involving data analysis including econometric modelling, Research Online - Purchase Online projects What We're Looking For * Degree educated, ideally in business, marketing, mathematics or similar * Strong analytical and data skills * Experience and understanding of Web analytics packages - ideally Omniture suite. * Good communicator with internal and external departments * Must be flexible to adjust in a fast changing environment * Highly numeric * Ability to work under pressure * Logical thinker * Team Player * Experience in working with online marketing including understanding of adserving solutions such as Double click and Atlas is preferable but not essential. Key Relationships (Internal & External contacts) Person(s) Nature: * Online Marketing Manager - Line Manager and co-ordination * Marketing Agencies - Co-ordination of data/MI and technology solutions * Paid Search Manager - MI production / Attribution modelling * SEO Manager - Attribution modelling Hiring Manager - Justin Daich Job Division: Mainstream Location: Wigmore House online marketing analyst luton degree educated web analytics packages omniture good communicator highly numeric team player
- Posted on
- Reference
- TUI1946
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