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TUI Travel, Group Head Office

Job term

Permanent

Job hours

Full time

At A Glance

The Retail Marketing Manager is responsible for supporting First Choice and Thomson brand preference through the
development and activation of consumer facing communication in the retail environment, including window displays,
in-store POS and digital screens.

What You'll Be Doing

Strategy & activity

* Manage every window display campaign (currently three per year). This includes concept development in line with
business strategy and ATL campaigns, presentation of concepts to senior stakeholders through to artwork creation,
print production and distribution into stores

* Lead production and delivery of all in-store POS for both estates, including activity for Mainstream, FX, Cruise and
third parties

* Oversee POS distribution in line with the retail re-brand programme

* Digital POS management and development of optimum content strategy for future roll out

* Own ad hoc retail project work, including on-going development of the POS database

* Manage ad hoc shop marketing requests and shop support activity

* Plan new shop opening activity to raise awareness and drive footfall

* Oversee shop event programme and develop a strategy for the future

* Brief wider business on retail marketing plans and campaigns, including commercial teams, stores, regional/divisional
managers and senior members of the business

* Develop strong, on-going relationships with store and operations teams to ensure business and marketing needs are met

* Represent Retail Marketing at regular planning meetings

* Conduct research, carry out trials and make recommendations for improvement of our retail marketing communications

* Spend time in the field understanding the local relationship between store and customers: Regularly monitor
competitor activity & Develop a good understanding of different shop types in the estate

* Support SMM and GM Retail Transformation with implementation of retail innovation: Understanding latest retail
technologies, trends and best practices

Budgets

* Management of retail marketing budget for window and in-store POS, ensuring all expenditure is made within budget and
with appropriate approval

* Manage purchase order and invoice process, to ensure all expenditure is approved, forecasted and accounted for in
line with business policies and processes

* Ensure all requested back up material is provided

Supplier management

* Manage the day-to-day relationship with relevant suppliers

* Ensure they are briefed on strategy, objectives and priorities

Team management

* Manage the Marketing Executives and Administrator who provide support to the Retail & Local team

* Manage other activity as and when required

Key Relationships (Internal & External contacts):

Internal

* Senior Marketing Manager - line manager

* Retail Operations contacts - DSMs, RSMs, Sales Managers and Trading contacts, Shop Mgrs

* Senior Distribution team including Retail Director and Head of Sales - gaining buy in of concepts

* Wider Brand and Retail & Local Marketing teams - share processes and learnings

* Third party, FX and CruiseDeals teams

* CRM, Web, eCommerce and PR teams - ensuring co-ordination of activity and messages

* eCommerce & Retail - contact strategy that integrates all channel activity

* In-house design team

* Product - commercial priorities for inclusion in activity, understanding of new USPs

External

* Creative agencies and retail marketing consultancies - supplier management, budget control and development
prioritisation

What We're Looking For

* Educated to a degree standard

* Proven experience of working in a similar marketing communications role

* Proven experience of marketing campaign planning, briefing and execution through to delivery

* Retail marketing experience including POS, merchandising and event support

* Proven analytical skills and the ability to manage and interpret large volumes of data

* Some experience of working with brand proposition and marketing strategy development

* Some experience of briefing and interpreting insight to influence communication planning

* Highly organised with a flexible approach to working within a fast changing, fast moving environment

* Excellent presentation and communication skills, with proven ability to influence senior stakeholders

* Managed external agencies and suppliers

* Managed a large and complex budget

* People management experience

* Ability to work autonomously and align priorities with wider business strategy

* PC literate - Excel, Word, PowerPoint

* Attention to detail and excellent spelling and grammar

Hiring Manager - Amanda Lakin

Job Division: Mainstream

Location: Wigmore House


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